A community manager is a piñata

Posted on | June 13, 2011 | 3 Comments

I posted earlier about what community managers really do, and came across this nice infographic on the role of a community manager on the Get Satisfaction Blog. It was posted back in January to celebrate the Community Manager Appreciation day.

All the points are great, we are gardeners, cheerleaders, traffic cops and generally very empathic people ;-) but I especially like the tongue-in-cheek part:

After being beaten with sticks, must still give out candy. Or. like a unicorn fart glitter and rainbows.

Many of my fellow community managers know this is very true and absolutely one of the most interesting and also rewarding aspects to the job. Navigating in between the first and foremost responsibility towards the company we work for, we also have the responsibility towards the community – we represent the community’s voice. Community managers in essence are advocates and ambassadors in one.





3 Responses to “A community manager is a piñata”

  1. Andy Wibbels, Director of Marketing, Get Satisfaction
    June 14th, 2011 @ 22:45

    Thanks Saara for featuring one of my favorite infographics we’ve done. Here’s our full gallery of infographics http://bit.ly/gs-infog

  2. saara
    June 15th, 2011 @ 12:17

    Thanks for dropping by Andy! That infographic is my favourite too. Great points you’ve collected in there.

  3. Steven Mc Guinness
    October 1st, 2011 @ 09:45

    Great post. I love infographics! This one especially sticks into the mind very visually.

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