10 things to do to get your branded social presences right

Why is your business on Twitter, Facebook, or any other social network or community? Depends on the business of course. Some of the most common answers I’ve heard would be: advertise our new products, talk about everything that’s exciting about our product, get new customers, get existing customers buy more, offer customer support, get some […]

Misconceptions about own, bought and earned media

The semantics around own, bought and earned media definition and use is a topic that surfaces in discussions more and more often nowadays. An article on the later developments of the model is well worth a read too. The basic model is very very clear and concise – if you use it right. However, over and over again I […]

A sociological perspective on social networks and brands

Why do people join social networks online? I would argue that primarily to maintain their already existing connections. To keep in touch with their friends, not necessarily make new ones. In that sense, the term social networking site or service is not entirely accurate label for services, such as Facebook or LinkedIn. In fact, “networking” […]

What brands are made of

According to Wikipedia a brand can be defined as: … the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The key word in Wikipedia’s definition of a brand is identity: An identity is something that is established by an individual […]

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